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Coming to API
Discussion Leaders
Chris Krewson
Editor, Variety.com

Appearing at:
The Next Generation of Media Managers (Pomona, CA)
09/15/2010 - 09/16/2010
Seminar Schedule
Find Seminars

Early-bird Deadlines

Register soon for early-bird savings:

Seminar Tracks

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Our seminars are developed along either departmental tracks or cross-functional themes: Advertising, Circulation, General/Cross-Functional, Marketing, Newsroom, Non-Daily Publications, Leadership, Readership, Innovators, Community Markets

The information on each seminar also notes the level of seniority for which it's most appropriate: Executive or senior leadership, department (or middle) management, or first-level managers.

We neither accept nor reject seminar members based on academic or other factors. Your desire for professional growth doesn’t need to be ratified by us. But, physical space is limited and it’s best to register early.

You may click on any of the links below to sort by Seminar, Starting Date or Track. Then click on a seminar title for details.

 


Seminar Tracks:

Advertising, Circulation, General / Cross-Functional, Marketing, Newsroom, Non-Daily Publications, Online, New, Leadership, Readership, Innovators

 

Seminar Dates   Track

Advertising

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


New Revenue Models That Work! (Pomona, CA)
9/13 - 9/14/2010
 
Advertising, Online, Readership
Innovative newspaper industry revenue development examples and "how to" information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.


The Next Generation of Media Managers (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Circulation, Marketing, Newsroom, Readership
A management-skills seminar for your most promising future leaders.


Maximizing Sales Force Effectiveness (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Marketing, New, Online, Readership
Maximize the effectiveness and productivity of multi-platform sales staffs.


8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Value Optimized Pricing
9/20 - 9/21/2010
 
Advertising, Marketing, Online, Readership
A seminar based on new research, the value of content and advertising, the emergency of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


Circulation

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


The Next Generation of Media Managers (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Circulation, Marketing, Newsroom, Readership
A management-skills seminar for your most promising future leaders.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


General / Cross-Functional

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


Marketing

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


The Next Generation of Media Managers (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Circulation, Marketing, Newsroom, Readership
A management-skills seminar for your most promising future leaders.


Maximizing Sales Force Effectiveness (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Marketing, New, Online, Readership
Maximize the effectiveness and productivity of multi-platform sales staffs.


8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Value Optimized Pricing
9/20 - 9/21/2010
 
Advertising, Marketing, Online, Readership
A seminar based on new research, the value of content and advertising, the emergency of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


Newsroom

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


Beyond the Newsroom (Pomona, CA)
9/13 - 9/14/2010
 
Newsroom, Readership
Creative ways to deliver quality content, from aggregating blogs, crowd sourcing stories and outsourcing editorial functions, to partnering on regional coverage and working with non-profits and universities.


The Next Generation of Media Managers (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Circulation, Marketing, Newsroom, Readership
A management-skills seminar for your most promising future leaders.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


Non-Daily Publications

8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Online

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


New Revenue Models That Work! (Pomona, CA)
9/13 - 9/14/2010
 
Advertising, Online, Readership
Innovative newspaper industry revenue development examples and "how to" information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.


Maximizing Sales Force Effectiveness (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Marketing, New, Online, Readership
Maximize the effectiveness and productivity of multi-platform sales staffs.


8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Value Optimized Pricing
9/20 - 9/21/2010
 
Advertising, Marketing, Online, Readership
A seminar based on new research, the value of content and advertising, the emergency of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


New

Maximizing Sales Force Effectiveness (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Marketing, New, Online, Readership
Maximize the effectiveness and productivity of multi-platform sales staffs.


8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


Leadership

API West
5 programs ... 5 days ... 1 location
9/13 - 9/17/2010
 
Advertising, Circulation, General / Cross-Functional, Leadership, Marketing, Newsroom, Online
API is bringing five urgent and intensive programs together at the same time, in the same place to help you redefine the whole idea of your news organization's role in business today.


Readership

Beyond the Newsroom (Pomona, CA)
9/13 - 9/14/2010
 
Newsroom, Readership
Creative ways to deliver quality content, from aggregating blogs, crowd sourcing stories and outsourcing editorial functions, to partnering on regional coverage and working with non-profits and universities.


New Revenue Models That Work! (Pomona, CA)
9/13 - 9/14/2010
 
Advertising, Online, Readership
Innovative newspaper industry revenue development examples and "how to" information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.


The Next Generation of Media Managers (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Circulation, Marketing, Newsroom, Readership
A management-skills seminar for your most promising future leaders.


Maximizing Sales Force Effectiveness (Pomona, CA)
9/15 - 9/16/2010
 
Advertising, Marketing, New, Online, Readership
Maximize the effectiveness and productivity of multi-platform sales staffs.


Value Optimized Pricing
9/20 - 9/21/2010
 
Advertising, Marketing, Online, Readership
A seminar based on new research, the value of content and advertising, the emergency of new capabilities and revenue streams derived from advertising, digital distribution, bundled hybrid content, and audience aggregation.


Innovators

8 Steps to Profitable New Products
9/17 - 9/17/2010
 
Advertising, General / Cross-Functional, Innovators, Marketing, New, Non-Daily Publications, Online
How to use the new product development process to build innovation and gain a competitive advantage in the marketplace.


Digital Delivery
11/8 - 11/9/2010
 
Advertising, Advertising, Circulation, Circulation, General / Cross-Functional, General / Cross-Functional, Innovators, Innovators, Marketing, Marketing, New, New, Newsroom, Newsroom, Online, Online
Assess the viability of emerging digital platforms for content and advertising and the vendors who develop devices to deliver them.


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