Boost Single Copy Sales
By - July 17, 2006
Although single-copy sales might be trending downward, some innovative thinking can boost them, says Tony Mineart, senior vice-president of circulation of the Los Angeles Newspaper Group. He recently discussed what the industry is doing wrong as well as examples of... » Full Story
Although single-copy sales might be trending downward, some innovative thinking can boost them, says Tony Mineart, senior vice-president of circulation of the Los Angeles Newspaper Group. He recently discussed what the industry is doing wrong as well as examples of... » Full Story
Andy Eick on Improving Circulation Departments
By - June 19, 2006
"Accomplishing "more with less" will become a reality for every circ exec in the land. Better to have a plan when that time comes than to have one forced upon you, so [you need] a strong sense of your stars, their skills, and their capacity to reinvent themselves going forward." » Full Story
"Accomplishing "more with less" will become a reality for every circ exec in the land. Better to have a plan when that time comes than to have one forced upon you, so [you need] a strong sense of your stars, their skills, and their capacity to reinvent themselves going forward." » Full Story
Enhance single-copy success by figuring out and delivering what retailers want
By Elaine Clisham - February 10, 2006
In one important sense, single-copy retailers are no different than other media consumers: they want what THEY want, not necessarily what the newspaper industry wants them to have. Some observations from the retailers' panel at API's seminar . » Full Story
In one important sense, single-copy retailers are no different than other media consumers: they want what THEY want, not necessarily what the newspaper industry wants them to have. Some observations from the retailers' panel at API's seminar . » Full Story
Market research key to starting Hispanic-targeted publication
By - May 05, 2005
Newspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames. » Full Story
Newspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames. » Full Story
Well aisle be: How wedding site theknot.com harnesses its brand
By API Staff - April 04, 2005
David Liu, founder of the popular wedding site TheKnot.com, speaks to members of API's Reaching Young Audiences seminar about how brands can demonstrate strong local reach, the future of blogs and why his audience spends 14 hours on TheKnot.com during their first week. » Full Story
:: Rebuilding expectations for news consumption - February 16, 2005
:: As Hispanic markets change, the need to understand how remains the same - January 14, 2005
:: Express is here, but is there any there there? - August 05, 2003
:: D.C. is next stop on commuter newspaper free-for-all - August 01, 2003
:: Sept. 11 highlights importance of fundamentally strong journalism - September 01, 2002
:: May applies circulation skills to the Web - March 01, 2002
David Liu, founder of the popular wedding site TheKnot.com, speaks to members of API's Reaching Young Audiences seminar about how brands can demonstrate strong local reach, the future of blogs and why his audience spends 14 hours on TheKnot.com during their first week. » Full Story
:: Rebuilding expectations for news consumption - February 16, 2005
:: As Hispanic markets change, the need to understand how remains the same - January 14, 2005
:: Express is here, but is there any there there? - August 05, 2003
:: D.C. is next stop on commuter newspaper free-for-all - August 01, 2003
:: Sept. 11 highlights importance of fundamentally strong journalism - September 01, 2002
:: May applies circulation skills to the Web - March 01, 2002