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Discussion Leaders
Drew Davis
President and Executive Director, American Press Institute Appearing at: Maximizing Sales Force Effectiveness (Pomona, CA) 09/15/2010 - 09/16/2010 8 Steps to Profitable New Products 09/17/2010 - 09/17/2010 Seminar Schedule
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Jennifer Carroll![]()
Jennifer CarrollVice President/New Media Content, Gannett Company, Inc.
Ms. Carroll’s team leverages Gannett’s vast content network for sharing, coordination of major breaking news and events coverage. She also helps in development of new strategy, audience and content initiatives. The group’s focus ranges from building new products to innovative dimensions in engaging communities with social media. She previously was vice president/digital content in Gannett’s Digital Division.
Carroll also served as vp/new media content in Gannett’s Newspaper Division, where she helped conceive and launch Gannett’s Information Center in 2006. The Information Center model transformed the way newsrooms gather and disseminate news and information to engage communities across all media platforms.
She had top editing roles including managing editor of the Lansing (MI) State Journal and The Detroit News, and was executive editor of The Burlington (VT) Free Press. Ms. Carroll was a member of API's Newspaper Next task force researching innovative industry business models in 2006. She serves on the board of iFOCOS, the Institute for the Connected Society, and is on the Audience Development Committee of Newspaper Association of America. She is Gannett’s liaison for Arizona State University’s New Media Innovation Lab, a cross-disciplinary program studying innovative media models. She was named Gannett’s Corporate Staffer of the Year in 2006, and was a co-winner of the Chairman’s Special Achievement Award in 2007 for her work designing and implementing the Information Center.
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