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Ron Siahpoosh
Associate Principal, ZS Associates Appearing at: Maximizing Sales Force Effectiveness 04/10/2010 - 04/11/2010 Seminar Schedule
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Writing and Editing 
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Don't let obstacles become excuses By Steve Buttry | Tuesday, August 16, 2005 We have to make an obstacle part of the war story of our success, not the excuse for our failure. 
Think of computers as fact finders By Steve Buttry | Monday, August 01, 2005 Any reporter (however good he or she is) who says "I don't need to know that" is missing out on stories and on information for stories. That reporter is at the mercy of officials to analyze data their own way and tell the reporter what it means.
Redefining the Language of Journalism Thursday, February 03, 2005 Tim Porter writes on the Media Center's Morph Blog: "The language of journalism is changing. The terms that define the components of the craft are in flux. The vocabulary of newspapers is under challenge by both critics of the industry’s rigidity and by evangelists for new forms of journalism. The result: A journalistic Babel where confusion reigns."
Make a sport of election coverage By Linda Cunningham | Thursday, October 14, 2004 What works for sports will work for campaign coverage, whether we’re covering a presidential campaign or the race for neighborhood dog catcher.
Drawing on strengths to paint a digital picture Different news sites use different approaches, resources to tell stories By Chad Capellman | Tuesday, September 28, 2004 BaltimoreSun.com, CQ.com, Reuters.com, USAToday.com and WashingtonPost.com demonstrate different approaches to digital storytelling at ONA conference.
Copy editors: act as the readers' advocate By Curt Hazlett | Thursday, January 29, 2004 Copy editors these days have a bigger role than ever in making stories better, so here are four habits to avoid when delving into copy.
Critical thinking checklist By API Staff | Tuesday, January 13, 2004
Post your thoughts: Prosecuting the story API offers resources and sessions on ethics and skeptical editing By Warren Watson | Tuesday, January 13, 2004 The issues of journalism ethics and credibility are in the news again with this week's resignation of USA Today reporter Jack Kelley. This latest episode comes in the wake of the Jayson Blair scandal at the New York Times. The following is a special API report on skeptical editing and prosecuting stories.
The sweet science of teaching brevity and sensitivity By Steve Buttry | Wednesday, July 16, 2003 Steve Buttry, a Director of Tailored Programs at API, shares some of the lessons he learned after attending API’s first “Train the Trainer” seminar. This article was originally sent to a list-serv of seminar attendees.
API Audio - Michael Wilbon By Chad Capellman | Wednesday, May 07, 2003 API caught up with Washington Post columnist Michael Wilbon, who these days finds himself balancing his newspaper duties with an ever-expanding television career. In a conversation prior to his appearance as a discussion leader at API's sports editors seminar, he commented on the recent controversial comments of Boston Globe columnist Bob Ryan, his influences, and how a print columnist makes the adjustment to national television.
Copy desks' high-wire act By Kenn Finkel | Saturday, April 26, 2003 When copy desks pay little or no attention to editing wire copy, is it any wonder that readers are losing confidence in newspapers?
Sometimes you (should) feel like a nut Advice on nut grafs, descriptive writing and identifying your own writing patterns By Jacqui Banaszynski | Friday, April 25, 2003
Freaky: Having a spot of fun in online journalism By Rusty Coats | Thursday, August 01, 2002
Principles of conduct By Bob Baker | Wednesday, May 01, 2002
The last refuge of insecure reporters By Kenn Finkel | Wednesday, May 01, 2002
For good writing, it's a matter of time By Mary Glick | Monday, April 01, 2002
NEAPNEA winners: Making the best of what's around By Chad Capellman | Monday, April 01, 2002
Good news, bad news: Learning from The Telegraph By Jim Stasiowski | Friday, February 01, 2002
Getting your words' worth By API Staff | Tuesday, January 01, 2002
Earning the right The title 'journalist' should not come easy By Kenn Finkel | Saturday, December 01, 2001
‘Describe flesh-and-blood people’ By John Gormley | Monday, October 01, 2001
How to behave in the face of tragedy By Donald M. Murray | Monday, September 24, 2001
10 tips for getting emotion and detail into newswriting By Donald Fry | Saturday, September 01, 2001
Creating an environment for good writing What can senior editors do to create an environment for good writing By Warren Watson | Sunday, December 03, 2000 We posed the question "What can senior editors do to create an environment for good writing?"
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