New Revenue Models That Work! (Pomona, CA)

September 13 - September 14, 2010

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Featured Discussion Leaders

Mark Mulholland Associate Director, American Press Institute

Kelly Warren Advertising Director, Virginian-Pilot

"New Revenue Models That Work!" is part of API West, a full week of programming that includes "Beyond the Newsroom," "Maximizing Sales Force Effectiveness," "The Next Generation of Media Managers" and "8 Steps to Profitable New Products." Join us in California Sept. 13-17!

The program: API has partnered with the IBM Institute for Business Value to create this program, focusing on why and how newspaper organizations need to provide a whole new array of products and services for local businesses, and move quickly to a more consumer-centric business model. Seminar attendees will learn the keys to making the transition, and explore case studies from other industries that have already implemented this strategic path. They will review data from the API/ITZBelden survey on sales force issues, and examine innovative newspaper industry revenue development examples and “how to” information -- ranging from self-serve advertising placement to mobile applications, behavioral targeting, and more.

Who should attend: Advertising directors and sales managers, digital/online directors and sales managers, new business development directors and others responsible for growing revenues across all products and platforms.

Discount Package: Stretch your training dollars by investing in multiple seats for any or all of API’s Sept. 13-17, 2010, seminars in Pomona, California.

Pay full price for one tuition and get 20% off subsequent tuitions of equal or lesser value.  Use the discount any way you like – for multiple registrants or for one person attending multiple seminars!

This discount is applicable to tuition only and may not be used with other discounts, including API’s “Dollar Match” program.

For further details, please contact API registrar Melanie Grachan at mgrachan@americanpressinstitute.org (703-715-3307).

Directions to Kellogg West

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The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $995

Hotel/Meal Package: Lodging package: $450 (includes 2 room nights, all group meals, refreshment breaks and conference facility charges) Commuter package: $175 (includes all group meals, refreshment breaks and conference facility charges).
This charge is in addition to the tuition fee.

Location: Kellogg West Conference Center and Lodge
3801 West Temple Ave., Building 76
Pomona, California

Click here to register for this seminar