8 Steps to Profitable New Products

September 17 - September 17, 2010

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Featured Discussion Leaders

Drew Davis President and Executive Director, American Press Institute

"8 Steps to Profitable New Products" is part of API West, a full week of programming that includes "Beyond the Newsroom," "New Revenue Models That Work!" "Maximizing Sales Force Effectiveness" and "The Next Generation of Media Managers." Join us in California Sept. 13-17!

Media companies are facing certain change, but at the same most companies are risk averse. This program will help you identify how your organization can use the new product development process to build innovation and gain a competitive advantage in the marketplace.

Whether yours is a print product or digital site, the challenge is to develop new products that will enhance customer experience. In print, that may be niche publications, events, new customer service processes or new sales initiatives … and overarching all is the challenge to commercialize new digital technology. In the digital space, new sites, new platforms, and new revenue models are the promise of future success.

The focus of this one-day program is to build an 8-step process for linking your company’s strategy to new product design, development and commercialization. The program will demonstrate approaches to establish an innovation mind-set in an organization, manage and maintain a portfolio of innovations over time, and analyze the individual project throughout the innovation process. Approaches are presented for targeting markets and for developing effective marketing plans for new products.

API President Drew Davis, author of “Rx for New Product Success,”  will lead participants through an examination of:

• The eight steps for successful new product development
• Disruptive innovation following the principles of API’s Newspaper Next project
• Organization for new product management
• Decision-making for speed-to-market for new products
• Case studies on new products in media companies.

Key Benefits
In this seminar, participants will:

• Learn how to create an innovation mind-set in their organization
• Build a model for new product strategy and development
• Develop strategies for a successful market positioning for a targeted audience
• Develop innovation measures for evaluating the new product process

Who Should Attend
Media company leaders charged with new product design, execution and management across media platforms.

Program Schedule
8 - 8:30 a.m.: Check-in and continental breakfast.
8:30 - noon: Morning session
1 - 4:30 p.m.: Afternoon session

Discount Package: Stretch your training dollars by investing in multiple seats for any or all of API’s Sept. 13-17, 2010, seminars in Pomona, California.

Pay full price for one tuition and get 20% off subsequent tuitions of equal or lesser value.  Use the discount any way you like – for multiple registrants or for one person attending multiple seminars!

This discount is applicable to tuition only and may not be used with other discounts, including API’s “Dollar Match” program.

For further details, please contact API registrar Melanie Grachan at mgrachan@americanpressinstitute.org (703-715-3307).

Directions to Kellogg West

Campus Map

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $395 (includes continental breakfast, A.M. and P.M. refreshments, lunch and facility fees)

Hotel/Meal Package: A small block of rooms is available at Kellogg West for attendees who wish to stay the evening prior to the program. To request a room, please contact coordinator Val Williamson (703-715-3333; vwilliamson@americanpressinstitute.org).
This charge is in addition to the tuition fee.

Location: Kellogg West Conference Center & Lodge
3801 West Temple Ave., Building 76
Pomona, California

Click here to register for this seminar